Coinbase has launched Embedded Wallets, a feature allowing developers to integrate self-custodial crypto wallets into their applications, facilitating easier access through email or SMS. This initiative aims to support the growing demand for stablecoin-related products and enhance the development of various apps, including games and payment systems. The release follows recent regulatory advancements in the U.S. concerning stablecoin issuance.

Coinbase is positioning itself as a competitor to Visa and Mastercard by introducing the Commerce Payments Protocol, which allows stablecoins to be used for everyday commerce. This new protocol not only mimics key card features but also fosters an ecosystem for stablecoin adoption, potentially accelerating its mainstream use in payments.