Citi has partnered with Coinbase to enhance digital asset payment solutions for institutional clients, focusing initially on improving fiat on/off-ramps and payment orchestration. Future developments may include 24/7 fiat-to-stablecoin payment options as part of Citi's broader strategy to integrate traditional and crypto finance.

Coinbase is launching its bitcoin rewards credit card for all users on its waitlist, allowing cardholders to earn between two to four percent back on purchases based on their asset holdings. The card, issued in partnership with Cardless and First Electronic Bank, offers additional benefits through the American Express Network. Early adopters have significantly increased their engagement with the Coinbase platform, contributing over $200 million in additional assets.

Coinbase has launched Embedded Wallets, a feature allowing developers to integrate self-custodial crypto wallets into their applications, facilitating easier access through email or SMS. This initiative aims to support the growing demand for stablecoin-related products and enhance the development of various apps, including games and payment systems. The release follows recent regulatory advancements in the U.S. concerning stablecoin issuance.

Coinbase is positioning itself as a competitor to Visa and Mastercard by introducing the Commerce Payments Protocol, which allows stablecoins to be used for everyday commerce. This new protocol not only mimics key card features but also fosters an ecosystem for stablecoin adoption, potentially accelerating its mainstream use in payments.