Claude Design is a new Anthropic Labs product that uses the Opus 4.7 vision model to generate and refine visual assets like prototypes, wireframes, slides, and marketing collateral. Users input text prompts, images, documents, or code and then tweak layouts, brand styles, and interactivity through comments, sliders, or direct edits. The system also supports team design systems, real-time collaboration, and exports to formats like PPTX, PDF, HTML, or Canva.

The author argues that Figma’s complex, proprietary system will give way to code-centric tools like Claude Design, which use HTML and JavaScript as the true source of design. They predict two branches will emerge: one tightly integrated with code (Claude Design) and another pure-exploration sandbox for freeform creative work.