Introducing Claude Design by Anthropic Labs
Short summary
Claude Design is a new Anthropic Labs product that uses the Opus 4.7 vision model to generate and refine visual assets like prototypes, wireframes, slides, and marketing collateral. Users input text prompts, images, documents, or code and then tweak layouts, brand styles, and interactivity through comments, sliders, or direct edits. The system also supports team design systems, real-time collaboration, and exports to formats like PPTX, PDF, HTML, or Canva.
- Claude Design (Anthropic Labs, powered by Opus 4.7) turns prompts, uploads, or code into on-brand prototypes, slides, and wireframes without manual design work.
- It auto-generates a design system from a team's codebase/files and applies it consistently across projects, with real-time collaboration and exports to PPTX, PDF, HTML, or Canva.
- Brilliant reports cutting tasks from 20+ prompts to just 2, and design-to-prototype cycles shrinking from a week to a single conversation.
- Rolling out now in research preview to Pro, Max, Team, and Enterprise subscribers, with open APIs planned for coming weeks.
Full summary
Anthropic Labs just rolled out Claude Design, a tool that turns text prompts, uploads or website grabs into polished visual work—prototypes, slides, one-pagers and more—powered by their top vision model, Claude Opus 4.7. It’s in research preview for Pro, Max, Team and Enterprise subscribers, with gradual access throughout the day. Once you feed Claude your brand’s codebase or design files, it auto-generates a design system—colors, typography, components—and applies it across every project. You can kick things off with a prompt, an uploaded DOCX/PPTX/XLSX, images or even raw code, then refine via inline comments, direct edits or custom sliders.
Teams are already using Claude Design for realistic interactive prototypes—no coding needed—product wireframes that hand off smoothly to Claude Code, and rapid design explorations. Founders and AEs can spin up full pitch decks on-brand, exportable to PPTX or Canva. Marketers sketch landing pages and campaign visuals, then loop in designers. Even advanced experiments—voice, video, shaders, 3D—come together without wrestling with multiple tools.
Collaboration works through organization-scoped links: view-only, comment or full edit plus group chat with Claude. Exports cover internal URLs, folders, PDF, PPTX, standalone HTML or direct handoff bundles for Claude Code to turn designs into production-ready assets. In coming weeks, Anthropic plans open APIs so teams can plug Claude Design into existing workflows.
Early feedback from Canva and Brilliant highlights speed and fidelity. At Brilliant, what once took 20-plus prompts in other tools now happens in two. Design-to-prototype cycles that used to stretch over a week now wrap up in a single conversation, with outputs locked to brand guidelines. If you already subscribe to Claude Pro, Max, Team or Enterprise, you can switch Claude Design on (admins must enable it for Enterprise) and start at claude.ai/design.