The article discusses how businesses can leverage ChatGPT's shopping capabilities to enhance their product visibility and sales. It outlines steps for integrating products into the ChatGPT shopping experience, making it easier for customers to discover and purchase items through conversational AI.

The article discusses how to effectively track traffic generated by ChatGPT in Google Analytics 4 (GA4). It provides step-by-step guidance on setting up parameters and utilizing events to measure engagement and conversions from users interacting with ChatGPT. Key insights include adjusting tracking codes and analyzing user behavior to enhance marketing strategies.