OpenAI plans to charge around $60 per 1,000 impressions (CPM) for ads within ChatGPT, a rate significantly higher than typical digital ad prices. For comparison, Meta’s CPM ranges from $10 to $20. This pricing positions ChatGPT ads closer to premium inventory like live NFL broadcasts rather than standard social media placements. Advertisers might find this cost-effective if they aim for reach and brand awareness, but it’s a steep investment compared to other platforms. Advertisers will receive limited performance data, essentially only total impressions and clicks. There’s no tracking of what happens post-ad interaction, unlike the detailed conversion and attribution metrics available on platforms like Google and Meta. This suggests that early campaigns in ChatGPT might not drive immediate sales or sign-ups, but instead focus on visibility and brand awareness. OpenAI is targeting well-established brands, reaching out through agencies and not engaging small advertisers initially. The first ads are expected to roll out soon, appearing on the free and lower-cost Go tiers of ChatGPT. Importantly, ads will be filtered to exclude users under 18 and avoid sensitive topics, ensuring a more controlled advertising environment.