SOMA's branding and visual identity, designed by Made by Ruda, embodies a modular system that reflects the adaptability and architectural logic of the studio. By deconstructing the typography and emphasizing core values such as collaboration and innovation, the identity showcases a dynamic and evolving brand presence. This project exemplifies how thoughtful design can capture a company's philosophy through a flexible and memorable visual system.

ON A DAILY BASIS has created a modular brand identity for De Hallen in Amsterdam, drawing inspiration from the city's tram system. The design incorporates geometric shapes and a thoughtful color palette to reflect the venue's diverse cultural and creative environment, celebrating contrast while maintaining visual coherence.