This article details the development of MTCHMKR, a SaaS tool designed to facilitate brand partnerships through a streamlined matchmaking process. The author shares insights on design, user feedback, and the role of AI in creating a consumer-grade product.

"Dark Moding" has emerged as a trend among AI-first brands, characterized by black backgrounds and light text, reflecting a futuristic and intelligent aesthetic. While many companies in the AI space adopt this design language, there are exceptions, prompting a discussion on whether brands should reconsider their color palettes as they pivot towards AI. Marketers are encouraged to assess their audience's preferences, especially given the growing popularity of dark mode among younger and technical users.