Studio Lotta Nieminen created a brand identity for Erly, a skincare line focused on personalization. The design features a distinctive logo and a blend of muted and neon colors, reflecting the brand's playful yet sophisticated nature. The identity aims to appeal to a wide audience while allowing for future growth.

TrueKind aimed to create a unique skincare website that emphasizes honest skincare over commercial tactics, leading to a thoughtful design process focused on moodboards, typography, and balanced animations. The project involved collaboration with a supportive client and a skilled developer, resulting in a visually fresh site that garnered multiple awards, though it later adapted to simpler designs for broader appeal.