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Design recruitment agency Craft has unveiled a new brand identity centered on the concept of cultivation, highlighting its commitment to nurturing creative talent. The refreshed identity features a floral visual system and emphasizes long-term career development over merely filling job vacancies.
The Morson Group has merged 19 brands into four distinct units to improve its market messaging and internal cohesion. This rebranding effort, developed with Nokamo, aims to present a unified identity while addressing the complexities of modern recruitment and consultancy.
Design recruiters emphasize the importance of showcasing impactful work and maintaining a positive narrative about previous jobs. Candidates should leverage personal branding, effectively communicate their design processes, and demonstrate commercial awareness to stand out in a competitive job market.