The ArtScience Museum in Singapore has unveiled a new identity that emphasizes convergence between art, science, and technology. This rebrand coincides with the exhibition "Another World Is Possible," showcasing innovative designs and ideas for the future. The museum aims to redefine its role in cultural conversations, moving beyond traditional exhibition spaces.

This article details the collaboration between Gretel and the Philadelphia Art Museum as they worked on a major rebranding effort. The project aimed to create a more accessible and welcoming identity while honoring the museum's rich history and connection to Philadelphia. Key design choices, including the logo and typeface, reflect both the institution's heritage and the city's unique character.