The article discusses the common misconception that people resist change, emphasizing that the real issue often lies in the quality and appeal of logos. It highlights examples of effective logo designs that successfully embrace change, suggesting that brands should focus on improving their visual identity to resonate better with their audience.

Major companies like Amazon, Walmart, and OpenAI are adopting bolder logo designs, reflecting a trend towards simpler and more emphatic branding. These rebrands often involve only subtle changes, such as thicker typefaces and refined logo elements, aiming to convey strength and approachability. The shift to bold typography appears to be a strategic move to enhance brand presence and communicate boldness effectively.