This article explores the shift from follower-based engagement to recommendation-driven content in social media. It outlines strategies brands can adopt in this new landscape, emphasizing the importance of community building and content that resonates with both existing followers and new audiences.

In 2026, brands are moving from a single social media account to multiple accounts tailored for different concepts. This approach allows for specialized content, like behind-the-scenes and storytelling, organized by days or themes. The article discusses implications for various brands, including personal and corporate entities.