This article argues that branding is now a core responsibility for product managers, not just a marketing task. It emphasizes the need for product teams to focus on customer feelings and experiences rather than solely on features and performance metrics. The shift suggests that emotional engagement with users is essential for product success.

Adobe outlines four key creative trends expected to shape 2026: multi-sensory branding, emotional connections through craft, playful surrealism with AI, and authentic local collaborations. These trends emphasize engaging consumers on multiple levels while fostering genuine connections.

Designers express their feelings about having their work redesigned, emphasizing the personal impact and challenges of seeing their creations discarded. While some take a philosophical approach, recognizing the inevitability of change in the industry, others feel disheartened by the loss and the reasons behind redesigns. The discussion highlights the emotional and professional complexities of branding in a rapidly evolving market.