The Brooklyn Film Festival has introduced a playful new visual identity that challenges traditional screen time concepts. The revamped branding aims to engage audiences and reflect the festival's innovative spirit. Creative elements emphasize a dynamic approach to film and storytelling, inviting participants to explore new narratives.

SOMA's branding and visual identity, designed by Made by Ruda, embodies a modular system that reflects the adaptability and architectural logic of the studio. By deconstructing the typography and emphasizing core values such as collaboration and innovation, the identity showcases a dynamic and evolving brand presence. This project exemplifies how thoughtful design can capture a company's philosophy through a flexible and memorable visual system.