Brandon has unveiled a new brand identity that emphasizes a clear, confident design with vibrant colors and sharp typography. By moving away from traditional agency jargon, the agency adopts a bold and provocative tone, reflecting its future-facing mindset and focus on impactful outcomes.

Simon Dixon of DixonBaxi discusses the agency's core philosophy of "design for life," emphasizing the importance of democratized design and thoughtful client relationships. He highlights how their values shape their work and the significance of patience and insight in creative processes, particularly in projects with brands like AC Milan and Formula 1.