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Apple has reduced production of its Vision Pro headset after disappointing sales, with only 4,500 units shipped last quarter. The high price and lack of compelling applications have hindered its appeal, reflecting broader challenges in the AR/VR market. Apple is now shifting focus to developing lighter smart glasses and improving software for practical use.
Apple is set to launch smart glasses by the end of 2026, featuring cameras, microphones, and AI capabilities similar to Meta's Ray-Bans, but without augmented reality functions. The glasses will integrate Siri for various tasks, and Apple is ramping up prototype production ahead of the launch. These smart glasses will serve as a precursor to Apple's long-term goal of developing lightweight augmented reality glasses.
Apple's roadmap for smart glasses is gradually taking shape, with expectations for a focus on augmented reality features and seamless integration with existing Apple devices. While the timeline remains uncertain, developments in hardware and software are paving the way for a potential launch in the coming years.
Apple has decided to prioritize the development of AI-focused smart glasses over the revamp of its Vision headset, aligning its strategy more closely with competitors like Meta. This shift indicates a significant change in Apple's approach to augmented reality and wearable technology.