After taking the helm just before Steve Jobs’s death, Tim Cook grew Apple’s value from $297 billion to $4 trillion by scaling the iPhone, overhauling manufacturing, and pushing Services. He built a just-in-time supply chain in China, launched products like AirPods and Watch, and prioritized shareholder returns even amid App Store policy debates.

Apple celebrated its 50th anniversary while facing significant challenges in the AI space. The company is shifting its strategy by partnering with Google for AI enhancements to Siri, amid concerns about user data and competition from rivals. Industry analysts suggest Apple must adapt quickly to maintain its relevance in a rapidly evolving technological landscape.

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Apple is set to kick off 2026 with the release of the iPhone 17e, new iPads, and updated Macs. CEO Tim Cook discussed various topics, including immigration and AI, during a recent meeting with employees. The company is also scaling back on a significant health service initiative.

Apple is partnering with Google temporarily to address immediate AI needs while preparing to produce its own AI-focused server chips by late 2026. Analyst Ming-Chi Kuo highlights that this collaboration is aimed at managing expectations and enhancing Apple's AI capabilities amid growing competition in the field.

Apple is set to enhance Siri with Gemini, allowing for independent finetuning and improved emotional support responses. The partnership with Google will ensure that user data remains private, and the Gemini-powered Siri aims to provide more accurate answers and better handle complex queries. A gradual rollout of these features is expected, with some launching this spring.

After extensive negotiations, JPMorgan Chase is set to take over the Apple credit card program from Goldman Sachs, which involves approximately $20 billion in balances. Disputes over financial protections and profitability have delayed the agreement, with both banks considering walking away from the deal.