Google is testing a feature in Search Console that shows site owners how their social media channels perform alongside their websites. This update includes metrics like total reach, content performance, and top search queries related to social profiles. Initially, it's available for a limited number of sites identified by Search Console.

This article outlines Oktopost's offerings for B2B social media management, highlighting their tools for engagement, analytics, and employee advocacy. It details two pricing packages and emphasizes tailored support for larger organizations.

Instagram has introduced a "Competitive Insights" feature in its Professional Dashboard, allowing users to compare follower growth and posting frequency with up to 10 competitors. While it provides some benchmarking data, it lacks deeper analytics and key engagement metrics, limiting its overall usefulness.

This article offers a free 30-day trial of Sprout Professional, a social media management tool. Users can connect their social media profiles and access features like content scheduling, customer engagement, and performance analysis without needing a credit card. After the trial, the service costs $299 per month per seat.

Proving the ROI of organic social media is crucial for social media managers to secure budgets and demonstrate business impact. This toolkit offers resources such as goal-setting templates, analytics tools, benchmark data, and presentation decks to help quantify and communicate the value of social media efforts effectively.

Assembly is an all-in-one platform designed for marketers and agencies to draft, plan, and schedule social media content efficiently across multiple channels. It features a user-friendly editor, built-in approval systems, and comprehensive analytics to enhance content performance and engagement. The platform also offers tools like auto-engagement features and best time recommendations to maximize ROI.

LinkedIn has introduced enhanced post-level analytics, allowing users to track engagement metrics more effectively. These updates aim to provide deeper insights into audience interactions, helping content creators optimize their strategies for better reach and engagement. The new features include improved visibility of post performance and audience demographics.