Tag sequencing in Google Tag Manager (GTM) is crucial for ensuring accurate website analytics, especially when consent management is involved. Improper tag firing can lead to significant data loss and misleading conversion metrics. By prioritizing consent scripts and regularly auditing setups, marketers can maintain reliable data integrity and optimize tracking.
+ tag-sequencing
data-quality ✓
consent-management ✓
google-tag-manager ✓
analytics ✓