Amazon's AI chatbot, Rufus, significantly increased sales on Black Friday, with sessions involving the bot seeing a 75% day-over-day purchase increase. Overall, AI-driven traffic to retail sites surged 805% compared to last year, reflecting a growing reliance on AI for holiday shopping. However, spending patterns suggest consumers may be more cautious due to economic factors.

Selling on Amazon can enhance direct sales on your own website by converting buyers from marketplace platforms into customers for your brand. Utilizing these low-cost channels can effectively drive traffic and increase overall sales.

Amazon's Prime Day sale has been extended to four days, from July 8 to July 11, as a strategic response to increasing competition and economic concerns. Analysts anticipate a substantial increase in online spending during this period, with expectations of record sales despite mixed consumer interest driven by tariff-related anxieties.