The article discusses the challenges that Amazon faces in maintaining a high average order value (AOV) during Prime Day, particularly as mobile shopping grows. It highlights strategies that sellers can employ to enhance sales and customer engagement during this key shopping event.

Amazon's Prime Day sale has been extended to four days, from July 8 to July 11, as a strategic response to increasing competition and economic concerns. Analysts anticipate a substantial increase in online spending during this period, with expectations of record sales despite mixed consumer interest driven by tariff-related anxieties.