Amazon has resumed its Google Shopping Ads in international domains, allowing advertisers to reach customers across various countries. This move signals a renewed partnership between Amazon and Google, enhancing visibility for brands on both platforms. The reinstatement of ads is expected to benefit advertisers looking to tap into the global market.
The FTC is investigating the advertising practices of Amazon and Google, focusing on potential deceptive practices and the accuracy of their advertisements. This scrutiny comes as part of a broader regulatory effort to ensure transparency in digital advertising and protect consumers from misleading information.