The article discusses the challenges that Amazon faces in maintaining a high average order value (AOV) during Prime Day, particularly as mobile shopping grows. It highlights strategies that sellers can employ to enhance sales and customer engagement during this key shopping event.

Amazon has completely withdrawn from Google Shopping ads globally, resulting in a drastic reduction of its ad impression share to zero across major markets like the US, UK, Germany, and Japan between July 21 and July 23, 2025. This strategic move, following a previous 50% reduction in ad spend, is believed to be part of a broader effort to optimize profit margins and assert greater control over customer acquisition in the evolving digital advertising landscape.

Amazon sellers can significantly increase their conversion rates by focusing on factors beyond just the age of their products. By adopting a strategic approach that considers market trends, customer preferences, and competitive analysis, sellers can achieve up to 2.2 times higher conversions. This highlights the importance of a comprehensive strategy in e-commerce success.

Amazon is expanding its logistics capabilities by officially supporting fulfillment for Walmart Marketplace orders through its Multichannel Fulfillment service. This strategic move aims to provide end-to-end supply chain solutions for sellers and reflects a broader trend in the online retail landscape.