Amazon's Black Friday Week runs from November 20 to December 1, offering millions of deals across various categories like electronics, home, and beauty. Customers can save up to 50% on selected items and explore options like the Small Business Holiday Shop and the AI shopping assistant Rufus for personalized deal recommendations.

Amazon's AI chatbot, Rufus, significantly increased sales on Black Friday, with sessions involving the bot seeing a 75% day-over-day purchase increase. Overall, AI-driven traffic to retail sites surged 805% compared to last year, reflecting a growing reliance on AI for holiday shopping. However, spending patterns suggest consumers may be more cautious due to economic factors.