Amazon’s Shopping app now lets U.S. users create and order custom merchandise by describing their idea to Alexa, which generates AI-powered designs for print-on-demand items like shirts and tumblers. Customers can tweak the AI output, share it, then buy the final product with Prime shipping handling production and delivery.

• Amazon's Shopping app now lets U.S. users describe custom merch ideas to Alexa, which generates AI mock-ups you can tweak and order, with Amazon handling printing and Prime delivery via Merch on Demand.
• The AI design tool itself is free—users only pay for the physical products (shirts, hoodies, tumblers, etc.).
• By embedding this directly in its main app, Amazon undercuts existing print-on-demand platforms like Redbubble and Bonfire, opening the format to millions of casual users with no design skills.
• The feature raises unresolved questions about AI training data and compensation for artists whose work may underlie these generated designs.