The article examines the evolution of search technology from keyword-based systems to AI-driven solutions, highlighting the limitations of early search engines and the significant improvements brought by artificial intelligence. It discusses how advancements in machine learning and natural language processing have transformed user experience by enabling more relevant and personalized search results. Additionally, the piece explores the implications of these changes for developers and businesses in a competitive digital landscape.

Brian T. O’Neill interviews Todd Olson, CEO of Pendo, discussing the challenges of user adoption for analytics SaaS products and the role of AI in enhancing user experience. Olson emphasizes the importance of simplifying dashboards, understanding user needs, and shifting focus from vanity metrics to meaningful engagement metrics like "stickiness."