Fintech in 2025 is transitioning towards foundational systems and automation, with AI now integral to financial workflows. The 2025 Fintech 100 highlights companies leading this change, focusing on specialized AI applications, automation of financial operations, and the integration of digital assets into everyday transactions. The cohort includes a record number of international winners and showcases significant growth in headcount among these innovators.

Attio is redefining the CRM landscape by developing an AI-native command center that integrates seamlessly with existing workflows, eliminating the need for patchwork solutions or outdated legacy systems. Their strategy focuses on a flexible data model that enhances user experience, reduces context-switching, and offers context-aware functionalities, empowering teams to work smarter and more efficiently. This innovative approach aims to create emotional connections and "magical moments" for users while providing intelligent automation and insights.

Startups are leveraging artificial intelligence to transform the home services sector, particularly for plumbers and electricians. Netic, a San Francisco-based startup, offers a platform that automates client outreach for maintenance and upgrades, enhancing communication and efficiency for service providers.