This article outlines strategies for improving AI search visibility based on research from over 15 million queries. It highlights essential tactics for scaling marketing efforts and emphasizes the importance of integrating on-site and off-site visibility activities. The guide aims to help teams adapt to the new rules of AI-driven content.

The article discusses the significant changes in SEO and AI search in 2025, driven by the rise of ChatGPT and similar AI tools. It highlights the industry's response, including new terms like GEO and the influx of questionable marketing tactics that often repackaged traditional SEO strategies.

This article discusses how AI is changing consumer search behavior, particularly affecting link clicks and site visits. While traditional search remains important, marketers need to adapt their measurement strategies to focus on comprehensive search signals and incrementality modeling to better understand consumer intent.

The article highlights the impact of generative AI on content marketing, showcasing survey results from 879 marketers about AI's influence on workflows, costs, and user behavior. Key statistics reveal AI Overviews' growing presence in search results, shifts in user engagement, and the extensive use of AI-generated content across various marketing functions.