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Microsoft and Google are tightening access to their search APIs, limiting results and integrating with their AI ecosystems. This shift opens the door for new players like Perplexity and Parallel, who focus on AI-centric search solutions. As traditional players retreat, the market for innovative search APIs is heating up.
U.S. District Judge Amit Mehta is considering how to limit Google's monopoly in internet search during closing arguments in a significant antitrust trial. The Justice Department has proposed measures that could restrict Google's promotion of its AI product, Gemini, as AI becomes a critical new entry point for search.