This article discusses how AI significantly influenced Black Friday shopping in 2025, leading to record online sales and a drastic increase in AI-generated traffic to retail sites. Shoppers are using AI tools to find better deals, resulting in higher spending on premium products.

Amazon's AI chatbot, Rufus, significantly increased sales on Black Friday, with sessions involving the bot seeing a 75% day-over-day purchase increase. Overall, AI-driven traffic to retail sites surged 805% compared to last year, reflecting a growing reliance on AI for holiday shopping. However, spending patterns suggest consumers may be more cautious due to economic factors.