This article explores Adyen's approach to agentic commerce, emphasizing a "merchant-first" framework. Key principles include ensuring AI agents act on behalf of real customers, allowing merchants to maintain control over payment setups, and preserving customer relationships and data ownership.

Adyen is transforming from a payments processor into a comprehensive fintech partner, focusing on an all-in-one platform that supports AI, embedded finance, and omnichannel commerce. With a strong land-and-expand strategy, the company is experiencing significant growth, evidenced by a record Net Promoter Score of 66 and nearly €2B in net revenue. Their approach emphasizes customer-centric solutions that tackle the complexities of the evolving global payments landscape.