This article details how Hightouch created its Agents product, a marketing tool that automates complex tasks using AI. It explores the engineering challenges the team faced and how they tackled issues like context management and dynamic planning to improve agent performance.

Profound has announced a $35M Series B investment led by Sequoia Capital to enhance its platform for marketing to AI, positioning itself as a crucial tool for businesses seeking to connect with superintelligence. The company aims to build a world-class engineering team to tackle the complex challenges of creating AI-optimized content, moving beyond traditional marketing methods.