Google is integrating its Gemini AI feature into Chrome for Mac and Windows, allowing users to ask questions about web pages. This move raises concerns in light of an ongoing antitrust trial against Google, as it strategically positions Chrome as a key player in the AI landscape, potentially affecting competition and the future of Google Search. The rollout of Gemini could provoke reactions from emerging AI browser startups and competitors like Microsoft and OpenAI.
Google is enhancing its Chrome browser with AI capabilities through the rollout of Gemini, allowing users to interact more directly with web content and integrate services like Calendar and YouTube. This move comes as Google faces increasing competition from AI-driven startups and aims to maintain its dominance in the browser market. New features will also include agentic capabilities that allow users to customize tasks within Chrome.