Designers are navigating the integration of AI in their creative processes, with Matt Sanders emphasizing the need for intentional use of these tools. The EDEN loop framework—Explore, Diagnose, Elevate, Nurture—guides designers in balancing AI's advantages while maintaining the authenticity of brand storytelling.

Tom Gilbert shares six key design lessons learned from the Cannes Lions festival, emphasizing the transformative role of technology, the evolution of brand purpose, and the importance of cohesive brand identity. He highlights the necessity for brands to adapt to changing consumer expectations and the integration of AI in design processes while maintaining emotional connections.

Unilever is establishing 21 AI-powered graphic design studios globally by 2026, created by IPG Studios to enhance its marketing efforts. The studios, named Sketch Pro, aim to work alongside designers rather than replace them, utilizing advanced AI tools to produce high-quality content more efficiently.

Studio Freight created a unique campaign for Perplexity's browser, employing a cosmic theme to visualize the user experience without showcasing specific product details. By using AI-generated visuals and innovative design techniques, the team emphasized the emotional contrast between space and earth, future and past, while fostering a fast-paced collaborative environment for development.