Meta Platforms is set to fully automate ad creation using artificial intelligence by the end of next year. The new system will allow brands to generate ads from scratch, including imagery, video, and text, while automatically targeting users on Facebook and Instagram based on budget goals. This initiative aligns with CEO Mark Zuckerberg's vision for the company's future and is crucial for generating revenue from advertising.

Big Tech's integration of AI in advertising is reshaping the industry, enabling companies to create ads more efficiently while raising concerns among creative professionals about job security and the quality of output. While some believe AI could replace traditional ad agencies, others argue that human creativity remains essential, and many agencies are adapting by incorporating AI tools to enhance their services. The future of advertising seems to be a blend of human creativity and AI efficiency.