Amazon is suing Perplexity AI over its shopping agent, Comet, which may disrupt how users interact with e-commerce sites. The case raises significant issues about advertising revenue and consumer relationships in digital retail. Both companies are framing the lawsuit around security and fraud concerns versus the impact on advertising.

Amazon has introduced Lens Live, an enhanced version of its product scanning feature in the Amazon Shopping app, which provides instant product matches and integrates the AI shopping assistant, Rufus, for real-time insights and answers. Available to tens of millions of U.S. customers on iOS, Lens Live allows users to quickly compare items and access product information without leaving the camera view. The technology is powered by AWS and machine learning models for accurate product detection and discovery.