Google argues in a court filing that the open web is in rapid decline, particularly for publishers relying on open-web display advertising. This shift in narrative comes as the company faces a potential breakup of its ad business, with Google claiming that such a divestiture would further harm publishers already struggling due to changes in advertising dynamics influenced by AI and emerging formats like Connected TV.

Google is enhancing its Commerce Media solutions for brands and retailers by integrating AI-driven performance across its advertising platforms, including Search Ads 360, Display & Video 360, and Google Ads. Key updates include improved self-service options for sharing product catalogs, expanded measurement capabilities for online and offline sales, and the introduction of product-level measurement to evaluate media spend effectiveness. Retailers and brands can join the beta program by contacting their Google account team.

Google is enhancing its efforts to combat invalid traffic (IVT) in digital advertising by leveraging AI and large language models. Recent improvements have led to a 40% reduction in IVT related to deceptive practices, helping advertisers connect with genuine audiences while maintaining the integrity of the ad ecosystem.

Google has announced updates to its Connected TV (CTV) campaigns, emphasizing the integration of AI technology to enhance advertising effectiveness. The new features aim to optimize targeting and improve user engagement within platforms like Roblox. These updates reflect Google's commitment to evolving digital marketing strategies in response to changing viewer behaviors.