Advertisers are increasingly turning to WhatsApp as a platform for ads, capitalizing on the app's substantial user base and engagement levels. The shift signifies a growing trend in digital marketing strategies, where messaging apps are seen as valuable channels for reaching consumers. Brands are exploring innovative ways to integrate advertisements into the messaging experience while maintaining user privacy and trust.

Advertisers in the APAC region are increasingly moving away from reliance on Google and Meta due to rising costs and shifting user habits. As smartphone adoption grows and user engagement diversifies, marketers are exploring alternative platforms that can provide better cost-effectiveness and reach through a broader app ecosystem. Successful advertisers will adapt their strategies to leverage real-time data and optimize for a privacy-first landscape.