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OpenAI is considering introducing sponsored content in ChatGPT, potentially prioritizing ads over accurate information in responses. Internal discussions reveal concerns about user trust and strategies to minimize disruption, such as delaying ads until after initial queries.
OpenAI is planning to test advertisements in ChatGPT, with initial trials set for 2026. Insiders report that CEO Fidji Simo has discussed plans for sponsored content, despite previous user backlash over undisclosed promotions. The company aims to create ad formats that maintain user trust while generating revenue.