A study by Samsung Ads and OMG Australia shows that Connected TV home screen ads capture 2.5 times more active attention than linear TV and significantly reduce wastage compared to social media. The findings highlight the importance of screen size and ad placement in driving viewer engagement.

Samsung will begin displaying ads for its products and services on Family Hub smart fridges starting November 3rd. The ads will appear in a new widget that rotates between news, calendar events, weather, and curated advertisements, raising concerns among users about the introduction of ads after purchase. Samsung may expand this advertising program to include third-party advertisers in the future.