The article breaks down Ro's approach to their Super Bowl ad, highlighting the economic rationale behind it and how they measure success. It emphasizes the ad's potential to rapidly increase brand awareness and future marketing efficiency while addressing the financial risks involved.

The article examines how Super Bowl advertising has evolved in a data-driven world. It discusses how brands like Dunkin' and CeraVe leverage social media and pre-campaign buzz to enhance the impact of their ads, turning them into components of broader digital strategies rather than standalone events.

This article explores how light beer, initially a flop, gained popularity thanks to effective advertising. It traces the history from Joseph Owades' early "diet beer" to the successful launch of Miller Lite and the subsequent explosion of light beer brands. Despite shifts in consumer preferences, light beer remains a staple in Super Bowl advertising.