← All Tags
# advertising → consumer-behavior → psychology

2 links tagged with all of: advertising + consumer-behavior + psychology

Click any tag below to further narrow down your results

+ marketing (1) + demos (1) + fear-marketing (1) + marketing-strategy (1)

Links

What Is Fear Marketing and How To Use It Ethically

This article explains how to effectively use fear marketing by addressing genuine fears that potential customers already have. It distinguishes between ethical fear marketing and manipulation, emphasizing the importance of offering clear solutions to alleviate those fears.
Saved by tldr-importer · Last saved February 14, 2026 · 7 min read
+ fear-marketing advertising ✓ consumer-behavior ✓ psychology ✓ + marketing-strategy

One of our top-performing ads at Wiz literally says "DON'T BOOK A DEMO" Sounds dumb, but it works. A few things probably happen here: 1. 🥊 if you tell people NOT to do something = they want it… | Tom Orbach | 74 comments

This article discusses how an unconventional ad that says "DON'T BOOK A DEMO" effectively captures attention by leveraging reactance theory and creating curiosity. It highlights the importance of using low-pressure approaches like video demos to engage potential customers without the typical sales pressure.
Saved by tldr-importer · Last saved February 14, 2026 · 2 min read
advertising ✓ psychology ✓ + marketing + demos consumer-behavior ✓