1 link tagged with all of: advertising + attention + ctv + samsung + media
Links
A study by Samsung Ads and OMG Australia shows that Connected TV home screen ads capture 2.5 times more active attention than linear TV and significantly reduce wastage compared to social media. The findings highlight the importance of screen size and ad placement in driving viewer engagement.
ctv ✓
attention ✓
advertising ✓
samsung ✓
media ✓