This article discusses early trends for Super Bowl 60 ads, highlighting brands like MrBeast and Svedka's first fully AI-generated commercial. It notes the shift toward fan-driven marketing and brand reintroductions by companies like Ritz and Grubhub. The piece emphasizes the importance of creativity and human connection in this year's campaigns.

This article discusses research on programmatic advertising, highlighting key trends and benchmarks for 2026. It outlines what top-performing marketers are doing differently and offers insights into budget expectations and performance advancements.