Adobe MAX LA 2025 showcased new AI features across Adobe's platforms, including Photoshop and Firefly. The updates focus on enhancing creativity by automating repetitive tasks, allowing users to communicate their needs in plain language. Key tools include conversational agents and improved image generation capabilities.

Adobe introduced AI assistants for its Express and Photoshop applications. The Express assistant allows users to create images using text prompts, while the Photoshop assistant, currently in beta, helps with tasks like object selection and background removal. Adobe is also testing a project that connects its tools and integrates with ChatGPT for design creation.