Adobe's latest report reveals that 86% of global creators are using generative AI tools, with 76% noting it boosts their business and brand. The survey of 16,000 creators highlights trends in AI adoption, mobile content creation, and the desire for tools that enhance creative control.

Adobe has increased subscription prices for its Creative Cloud to incorporate generative AI features, including access to its Firefly AI image synthesis tools. This change has sparked customer dissatisfaction, with some users expressing frustration over losing features and increased costs, while Adobe aims to keep pace with the generative AI trend seen in other creative software companies like Canva.

Adobe has launched a beta version of Photoshop for Android, offering a range of tools from the desktop version, including generative AI features. The app is free to use during the beta period and includes tutorials for new users, making it more comprehensive than previous mobile attempts. While it showcases advanced capabilities, it competes with increasingly common features found in other mobile editing apps.

Adobe has integrated Google's Gemini 2.5 Flash Image into its Firefly and Adobe Express platforms, allowing creators enhanced capabilities in visual generation. To celebrate this launch, Adobe is offering unlimited generations for Firefly and Creative Cloud subscribers until September 1, while new users on the free plan can access up to 20 generations. Despite the advancements in image quality and editing control, Google acknowledges that the model has limitations, including potential inaccuracies in generated content.

Adobe has launched a "created without generative AI" tag for its Fresco app, allowing artists to certify their work as human-generated amidst the rise of generative AI tools. This initiative reflects Adobe's recognition of the divide in the creative community regarding the use of AI in art, providing creators a means to distinguish their authentic work.

Adobe has launched a new service called Foundry, which enables enterprises to build custom generative AI models tailored to their specific needs. This initiative aims to enhance businesses' capabilities in harnessing AI technology for various applications, streamlining processes and improving productivity.

Adobe Premiere Pro has made its generative features generally available, enhancing video editing capabilities with AI-driven tools that allow users to create and modify content more efficiently. This update aims to streamline workflows for creators by integrating advanced technology into the editing process.