4 min read
|
Saved February 14, 2026
|
Copied!
Do you care about this?
Adobe's latest report reveals that 86% of global creators are using generative AI tools, with 76% noting it boosts their business and brand. The survey of 16,000 creators highlights trends in AI adoption, mobile content creation, and the desire for tools that enhance creative control.
If you do, here's more
Adobe recently released its first Creators' Toolkit Report, revealing that 86% of global creators now use creative generative AI in their work. The survey included responses from 16,000 creators across various countries, highlighting how AI tools have become integral to content creation. A significant 76% of respondents believe these AI tools have helped grow their businesses and personal brands, while 85% are open to using AI that adapts to their creative styles. The findings indicate that creative generative AI has shifted from an experimental tool to a mainstream necessity, with creators employing it for tasks like editing, generating assets, and brainstorming.
Despite the enthusiasm for AI, creators express concerns about the ethical implications of using their content for training AI models without permission. Trust and transparency are critical, as 69% of creators worry about unauthorized usage of their work. Many are exploring new AI tools through personal research and social media but are deterred by factors like high costs and inconsistent output quality. The report also highlights the growing interest in agentic AI, which offers more proactive assistance in the creative process while ensuring that creators maintain control over their work.
Mobile devices are now essential to creators, serving as full production studios. Around 72% of creators frequently use mobile tools for content creation, with expectations of increased mobile content production in the next year. This shift reflects a trend where creators rely on mobile technology not just for quick edits but for all stages of their creative process. The report emphasizes the evolving landscape of content creation and the pivotal role that both AI and mobile tools play in shaping it.
Questions about this article
No questions yet.