YouTube has introduced a feature allowing channels to share data with brands, enhancing collaboration for original content. This move aims to improve content detection and better align creators with brand partnerships. The update is part of YouTube's ongoing efforts to strengthen ties between creators and advertisers.

YouTube is enhancing its influencer marketing capabilities by introducing a new feature that allows creators to share their channel and audience data with brands and advertisers. This initiative aims to provide creators with more earning opportunities while addressing industry challenges related to measurement and communication between creators and brands. The updates seek to align YouTube's offerings with competitors like Instagram and improve the overall influencer marketing ecosystem.