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Apple is developing a wristband fitness tracker without a screen to compete with Whoop, marking an expansion beyond its smartwatch strategy. The company has prototypes in the works with executive backing, though it hasn't committed to launching the product yet.
- Apple is creating a screenless health and fitness tracker modeled after Whoop's wrist-worn device
- The project has been in development for several months and now includes working prototypes
- Top executives support the effort, but Apple hasn't made a final decision on whether to release it
Google is creating a new fitness band under the Fitbit brand to rival screenless devices from companies like Whoop and Oura. Set for release later this year, the band will offer basic features with a subscription model for advanced functionalities.
- Google is developing a new screenless Fitbit band to compete with Whoop and Oura, expected to launch later this year.
- The device will require a paid subscription to unlock advanced features, following the Whoop/Oura business model.
- The strategy leans on the existing Fitbit brand to gain traction in the screenless wearable market and generate subscription revenue.